How to Build a Clean Brand Online for Long-term Benefits (ORM)?

How to Build a Clean Brand Online for Long-term Benefits (ORM)?

Ranking on Google’s first SERP is a big win-win situation for your organization, but what if you are being ranked for not so good reasons? You surely would not like to become renowned for poor management of client projects or having fifty recent complaints posted on online forums. Building brands online are easy, but maintaining the business brands clean from spam complaints and poor reviews is challenging, especially when the competition is fierce.

Your brand can be harmed if you forget to track your mentions and the user-generated content being published and disseminated worldwide through digital platforms. So, here is a […] Read more

What is the difference between basic SEO and advanced SEO?

What is the difference between basic SEO and advanced SEO?

Most of the people nowadays face trouble in understanding the difference between basic SEO and advanced SEO. And, for SEO experts and digital marketing companies in Delhi, this isn’t surprising as on a daily basis they are facing trouble with clients in understanding the SEO related terms and their respective functions. But accurately speaking, these are not completely different from one another but instead are all related to one another and form the various levels of the SEO world.

Let’s study in detail the optimization techniques of the website starting from the basic SEO and then going to the advanced SEO […] Read more

Getting Your Story Out through Effective Storytelling

Getting Your Story Out through Effective Storytelling

Has your boss ever screamed for more media coverage, despite your best performance? At some point, s/he might have. In spite of showing such dedication, there are times when we get urgent requests from our bosses. As communication professionals, we constantly follow up with editors and reporters so that they recognize and publish our clients’ work. So, what’s the best way to achieve more coverage in media?

Gone are the days when we could completely rely on earned media to publish our clients’ name on big platforms. However, in today’s media world, pitching editors and reporters is not an easy task. […] Read more

Importance of Video Marketing in Digital PR

Importance of Video Marketing in Digital PR

Video marketing is a significant commitment involving the functions of creating, editing and publishing video which draws significantly more resources and time as compared to that used in content writing. If looked other way round, then also the video content is a lot more effective than its text-based counterpart. Here are a few fundamental principles of video marketing that will help the PR agencies to establish their client’s brand online.

Get specific with the objectives

As discussed earlier, video marketing is a significant venture involving a huge amount of expense for tapping on various resources. Consequently, the marketing team is left […] Read more

Digital Video Content: A Must-have Tool of Today’s PR World

Digital Video Content: A Must-have Tool of Today’s PR World

With competition stiffening up in the media and entertainment world, there are hundreds of digital services, all competing for attention and likes. In this environment, public relations (PR) firms face the humongous challenge of effectively telling and promoting the client’s story amongst the target audience, despite the presence of massive amount of digital content out there.  The previous year, 2017 stand witness how the video content gained massive popularity and led to the dramatic growth of applications like Snapchat and Instagram. Getting on this digital video trend, PR companies in India and around the world are integrating their PR strategies […] Read more

Uplifting the startups with the powerful mix of Social Media & PR

Uplifting the startups with the powerful mix of Social Media & PR

As a new business owner, it is fundamental for you to know and understand that the greatest company with the best ideas will not top the charts if no one knows about it. For Entrepreneurs it might be cryptic on how to move forward with their startups, in order to reach a large number of audiences as one might not want to spend a lot on big promotions and grand opening because of the budget limits. So, somewhere in the middle there is a sweet spot that allows them to reach a large audience with a conservative budget and here is when […] Read more

When is it the right time for startups to hire a public relations firm?

When is it the right time for startups to hire a public relations firm?

After being sure of the fact that startups should hire a PR agency for themselves, one of the few questions that arise in the mind of the startups is that when should the hire these firms.It has to be understood that all PR firms do not have the all the qualities that are required in PR firms for startups. For an established company, the brand image and company reputation is most important, and for a startup, the introduction of their product in the correct way via the best media is important. Startups are different from big, old and established companies. […] Read more

Social Media Marketing vs Community Management

Social Media Marketing vs Community Management

It’s only been a few years since social media as a viable platform for consumer-brand interaction came into the picture. And ever since then, social media has gained a lot of prominence and potential to bring a significant change in the business scenario. There are a number of ways to acquire leads through social media, with most of them simply being variants of “social media marketing” or “inbound marketing. Quite often, people use social media marketing and community management interchangeably, but the similarity between the two is not beyond JND (Just Noticeable Difference). So, understand the difference to mark a […] Read more

3 Customer Community Management Tips

3 Customer Community Management Tips

Customer communities that spread across various online platforms offer a great multiplier effect for the message that a particular brand wants to share. Community managers are the professionals who handle these online networks available in all sorts of shapes and sizes to instantly create a favorable image for the brand by amplifying their message and reach the audiences through them as much as possible. Regardless of what the kind of community is, the key to successful branding is to convey a fun or authentic content that provides the community members with a sense of shared purpose and speaks their language.

Be […] Read more

Digital PR Ensures International Outreach for Startups

Digital PR Ensures International Outreach for Startups

Sooner or later Public Relations (PR) as a significant marketing tool has finally entered the business arena with businesses, especially the startups slowly and steadily understanding its significance. And, the digital wave that majorly made its impact since the previous five-ten years also boomed up the PR industry by adding up the digital PR services in its overall system. The digital PR services also made it easy and cheaper for the startups to promote its business not just within the boundaries of the country, but also on a global platform.

Nowadays, with both the customers and the investors spending most of […] Read more