Relations between PR and media reap better benefits for brands | Part 3 |

Relations between PR and media reap better benefits for brands | Part 3 |

Cuts short your crisis duration

Accept it; some things are out of your control, no matter the efforts.

Susceptibility to the crises is in the nature of businesses. From streetside grocery stores in Delhi to multinational companies in the Silicon Valley of India, almost every business is hedged in by some sort of crisis at least once in a lifetime. Though a business may overcome the aftershocks, the publics do not that easily and early in the accelerated digital age.

For this, the management of the company needs to go an extra mile to recreate the ruined brand image and regain the lost […] Read more

Relations between PR and media reap better benefits for brands | Part 2 |

Relations between PR and media reap better benefits for brands | Part 2 |

Smart words can reshape your world

Communication is the most potent weaponry for mass brands. The more a brand grows, the
more it relies on communication to develop relationships with stakeholders and the public. Every
single word that a brand share has an invaluable significance. The trust or goodwill of a
company is primarily the byproduct of the messages that it shares with the audiences, and
secondarily of the balance sheets or P&L accounts. An equivocal or unclear statement by a
politician may evoke fewer criticisms from media and opposition parties, but people never
forgive a business for hurting their sentiments. Indeed, words value more than they […] Read more