4 Strategies for Video Marketing: Tapping on Right Techniques

4 Strategies for Video Marketing: Tapping on Right Techniques

When it comes to obtaining instant business leads, marketers heavily rely on video marketing as one of the best digital marketing methods to visualize basic content into creative ad clip that sells. With a record of 77% of lead conversion rate, video ads have become a second hand of marketers to imprint a long-lasting impression on the minds of customers-cum-viewers.

If one crafts a curated video ad that is visually creative; demonstrates the products or offerings professionally; and powerfully enforces brand’s values holding the viewers’ attention throughout the ad, viewers (who may have turned regular customers) easily form a connection with […] Read more

How to Build a Clean Brand Online for Long-term Benefits (ORM)?

How to Build a Clean Brand Online for Long-term Benefits (ORM)?

Ranking on Google’s first SERP is a big win-win situation for your organization, but what if you are being ranked for not so good reasons? You surely would not like to become renowned for poor management of client projects or having fifty recent complaints posted on online forums. Building brands online are easy, but maintaining the business brands clean from spam complaints and poor reviews is challenging, especially when the competition is fierce.

Your brand can be harmed if you forget to track your mentions and the user-generated content being published and disseminated worldwide through digital platforms. So, here is a […] Read more

Importance of Video Marketing in Digital PR

Importance of Video Marketing in Digital PR

Video marketing is a significant commitment involving the functions of creating, editing and publishing video which draws significantly more resources and time as compared to that used in content writing. If looked other way round, then also the video content is a lot more effective than its text-based counterpart. Here are a few fundamental principles of video marketing that will help the PR agencies to establish their client’s brand online.

Get specific with the objectives

As discussed earlier, video marketing is a significant venture involving a huge amount of expense for tapping on various resources. Consequently, the marketing team is left […] Read more

Digital Video Content: A Must-have Tool of Today’s PR World

Digital Video Content: A Must-have Tool of Today’s PR World

With competition stiffening up in the media and entertainment world, there are hundreds of digital services, all competing for attention and likes. In this environment, public relations (PR) firms face the humongous challenge of effectively telling and promoting the client’s story amongst the target audience, despite the presence of massive amount of digital content out there.  The previous year, 2017 stand witness how the video content gained massive popularity and led to the dramatic growth of applications like Snapchat and Instagram. Getting on this digital video trend, PR companies in India and around the world are integrating their PR strategies […] Read more

Digital PR Ensures International Outreach for Startups

Digital PR Ensures International Outreach for Startups

Sooner or later Public Relations (PR) as a significant marketing tool has finally entered the business arena with businesses, especially the startups slowly and steadily understanding its significance. And, the digital wave that majorly made its impact since the previous five-ten years also boomed up the PR industry by adding up the digital PR services in its overall system. The digital PR services also made it easy and cheaper for the startups to promote its business not just within the boundaries of the country, but also on a global platform.

Nowadays, with both the customers and the investors spending most of […] Read more