How to handle and evade PR crises with ease?
Whatever be the organization’s size, perspective, and industry, one has to certainly face halts and obstacles as one move ahead on one’s path towards growth. And, the bigger the company, wider becomes its reach of audience, which increases the public relations opportunities as well as crises.
Crises offer you the opportunity to re-engineer and redefine your business approaches. It can be an ideal time to introspect the organization’s governance, management style, and shortcomings while meeting the challenges. Also, it is the right time to gauge your strengths as well as weaknesses. Every crisis is different, but there are a few things similar in all that should be taken into due consideration to minimize the frequency of such PR mishaps.
Pre-planning is the first step in tackling the situation of crises adequately and figuring out the responses quickly. You don’t need to take every action in advance you just need to have a plan of what you will be doing, even if it means monitoring the situation. To regain the actual reputation, companies need to respond continuously and must show the genuine set of emotions as they are judged not on how bad it went, but how well the managing teams responded it. There are several incidents where companies received severe flak for not providing adequate stats of the harm caused to the public.
Taking responsibility for all the mishaps is another great step from the management team’s side that can bring down the impact of what went wrong from the audience’s mind. Everything won’t be corrected in a day, but with this step, even the worst of situations can be rectified slowly but effectively. To make this more impactful, the PR team should also suggest the managers share with the audience their corrective measures and future plans. At times, some known brands played it smart with this step; they filled the information vacuum by apologizing and scheduling the repair workshops for a period later on thus giving space to the crises to cool before they create news for doing righteous thing.
Crises can occur in any organization and at any time, but one needs to learn from these situations and better prep themselves up for such incidents in the future course of time. Similar crises are occurring, again and again, will bring down the trust and reputation that the organization has built over a period of time. Even if the second time the reaction is swift and to the point, it will be of no use as most amongst the audience will switch thinking that company isn’t capable of recovering from the same.