A study has shown that around 65% of consumers might stop using a brand product from their lives if it takes a wrongful or silent stance on an important global issue. This can lead to the fall of the market value of many brands among consumers. Such a situation can be averted only through effective public relations strategies.
A successful PR often relies on content. Aligning content with marketing and PR strategies creates engaging communications between brands and their stakeholders, which improves mutual understanding between them. Therefore, the management should explicitly exchange ideas with content marketing and PR teams before rolling […] Read more