Relations between PR and media reap better benefits for brands | Part 3 |

Relations between PR and media reap better benefits for brands | Part 3 |

Cuts short your crisis duration

Accept it; some things are out of your control, no matter the efforts.

Susceptibility to the crises is in the nature of businesses. From streetside grocery stores in Delhi to multinational companies in the Silicon Valley of India, almost every business is hedged in by some sort of crisis at least once in a lifetime. Though a business may overcome the aftershocks, the publics do not that easily and early in the accelerated digital age.

For this, the management of the company needs to go an extra mile to recreate the ruined brand image and regain the lost […] Read more

Relations between PR and media reap better benefits for brands | Part 2 |

Relations between PR and media reap better benefits for brands | Part 2 |

Smart words can reshape your world

Communication is the most potent weaponry for mass brands. The more a brand grows, the
more it relies on communication to develop relationships with stakeholders and the public. Every
single word that a brand share has an invaluable significance. The trust or goodwill of a
company is primarily the byproduct of the messages that it shares with the audiences, and
secondarily of the balance sheets or P&L accounts. An equivocal or unclear statement by a
politician may evoke fewer criticisms from media and opposition parties, but people never
forgive a business for hurting their sentiments. Indeed, words value more than they […] Read more

Relations between PR and media reap better benefits for brands

Relations between PR and media reap better benefits for brands

Not capital, relations save a brand in crisis. No doubt, advertisements bring returns to businesses in a relatively shorter duration, but they often fail the litmus test, i.e., crisis. As only a real friend helps one in the rainy day, it is the PR that saves a brand in crisis. It is a universal truth that money can never be more precious than relations because where money stops buying things, relations start gaining returns. Now, one can easily understand why the super genius businessman, Bill Gates says, “If I was down to my last dollar, I’d spend it on public […] Read more

Accelerate your PR with goal-driven strategies

Accelerate your PR with goal-driven strategies

The juggernaut of digital technologies in the PR industry has raised the bar for PR firms in Delhi. The expectations of the clientele are going sky high whereas the interests of the target audiences swing in both favor and opposition of PR professionals. According to a report by the Public Relations Consultants Association of India, the PR industry is to attain the value of Rs 2,100 Cr by 2020. And, these changing interests and digital trends are going to pose significant challenges to PR companies in Delhi.

To begin with, the primary challenge that PR professionals face on an everyday basis […] Read more

Got your Public Image ruined? Here’s what you should do

Got your Public Image ruined? Here’s what you should do

From ages and ages, the scams and sandals continue to ruin the Public Image of the companies and organizations. Before the details of scams and scandals are stated clearly, the organizations often find their reputation being damaged bit by bit, thanks to social media. It has always been noticed that organizations regret their decision to not to go for PR services beforehand as soon as their adverse Public Image is projected. Well, talk to any of the PR experts in Delhi and you’ll be told how crucial it becomes for a business to hire a reliable PR company.

Anyways, if you’ve […] Read more

How to manage Public Relations crises when your reputation is at stake?

How to manage Public Relations crises when your reputation is at stake?

Talk about it now lest you should regret it later!

A data breach, violation of terms & conditions or simply the mismanagement of the products and services may cause severe damage to an organization’s image. Whenever a scandalous or a fraudulent act is disclosed on the company’s part, its PR department or the authorities should instantly be engaged in developing a full-proof plan for saving the brand image. Hold on! I don’t mean you have to open the door, walk straight to the media, and speak your heart out. Whether you are responsible for it or the other, you […] Read more

What is Public Opinion Research ; Why Should You Do It?

What is Public Opinion Research ; Why Should You Do It?

Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other knowledge into a system of human understanding.

                                                                                                                -Herbert M. Baus

For any brand, its public opinion and relations are integral to its overall growth. Having one critic would lead many to hamper the reputation of an emerging or established brand. And Public Relations is meant for saving the lives of brands in toil. Today, businesses are becoming smarter and wiser in product development and marketing, but somewhere lagging behind in positively and effectively communicating with their target groups. This has led to an increase in thriving […] Read more

How to handle and evade PR crises with ease?

How to handle and evade PR crises with ease?

Whatever be the organization’s size, perspective, and industry, one has to certainly face halts and obstacles as one move ahead on one’s path towards growth. And, the bigger the company, wider becomes its reach of audience, which increases the public relations opportunities as well as crises.

Crises offer you the opportunity to re-engineer and redefine your business approaches. It can be an ideal time to introspect the organization’s governance, management style, and shortcomings while meeting the challenges. Also, it is the right time to gauge your strengths as well as weaknesses.  Every crisis is different, but there are a few things […] Read more

Should Online Reputation Management be a Part of Your PR Strategy?

Should Online Reputation Management be a Part of Your PR Strategy?

You had great sales this year better than two years back. Recently, you set up another office next door and hired a new staff for operation. Now, you are striving to become a well-known brand in the industry.  And, the work is going fine! One day, you see a fake complaint published three months back on an online platform where you have created a client. This chops off your sales by 20% and getting no more orders. Is it the end of your business story?  Perhaps, if you knew it earlier the loss could be recovered.

A lot of businessmen barely […] Read more

How PR Induces the Growth of an Organization?

How PR Induces the Growth of an Organization?

An organization’s brand image either uplifts the sales bar over highest or holds down below the average

For an organization to grow expediently, it has to cultivate the true, honest, and essentially positive image/reputation in the eyes of general public, targeted customers, and other stakeholders. And the reputation heavily relies on the quality of its products, delivery of services, and attitude towards its goals. Unlike brand identity, brand image is a perception formed by customers. Therefore, it’s not in the brand’s hands to change the perception of it unless it bleeds blood and sweat to improve itself which the recipients can […] Read more