Accelerate your PR with goal-driven strategies

Accelerate your PR with goal-driven strategies

The juggernaut of digital technologies in the PR industry has raised the bar for PR firms in Delhi. The expectations of the clientele are going sky high whereas the interests of the target audiences swing in both favor and opposition of PR professionals. According to a report by the Public Relations Consultants Association of India, the PR industry is to attain the value of Rs 2,100 Cr by 2020. And, these changing interests and digital trends are going to pose significant challenges to PR companies in Delhi.

To begin with, the primary challenge that PR professionals face on an everyday basis […] Read more

Got your Public Image ruined? Here’s what you should do

Got your Public Image ruined? Here’s what you should do

From ages and ages, the scams and sandals continue to ruin the Public Image of the companies and organizations. Before the details of scams and scandals are stated clearly, the organizations often find their reputation being damaged bit by bit, thanks to social media. It has always been noticed that organizations regret their decision to not to go for PR services beforehand as soon as their adverse Public Image is projected. Well, talk to any of the PR experts in Delhi and you’ll be told how crucial it becomes for a business to hire a reliable PR company.

Anyways, if you’ve […] Read more

How to manage Public Relations crises when your reputation is at stake?

How to manage Public Relations crises when your reputation is at stake?

Talk about it now lest you should regret it later!

A data breach, violation of terms & conditions or simply the mismanagement of the products and services may cause severe damage to an organization’s image. Whenever a scandalous or a fraudulent act is disclosed on the company’s part, its PR department or the authorities should instantly be engaged in developing a full-proof plan for saving the brand image. Hold on! I don’t mean you have to open the door, walk straight to the media, and speak your heart out. Whether you are responsible for it or the other, you […] Read more

What is Public Opinion Research ; Why Should You Do It?

What is Public Opinion Research ; Why Should You Do It?

Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other knowledge into a system of human understanding.

                                                                                                                -Herbert M. Baus

For any brand, its public opinion and relations are integral to its overall growth. Having one critic would lead many to hamper the reputation of an emerging or established brand. And Public Relations is meant for saving the lives of brands in toil. Today, businesses are becoming smarter and wiser in product development and marketing, but somewhere lagging behind in positively and effectively communicating with their target groups. This has led to an increase in thriving […] Read more

How to handle and evade PR crises with ease?

How to handle and evade PR crises with ease?

Whatever be the organization’s size, perspective, and industry, one has to certainly face halts and obstacles as one move ahead on one’s path towards growth. And, the bigger the company, wider becomes its reach of audience, which increases the public relations opportunities as well as crises.

Crises offer you the opportunity to re-engineer and redefine your business approaches. It can be an ideal time to introspect the organization’s governance, management style, and shortcomings while meeting the challenges. Also, it is the right time to gauge your strengths as well as weaknesses.  Every crisis is different, but there are a few things […] Read more

Should Online Reputation Management be a Part of Your PR Strategy?

Should Online Reputation Management be a Part of Your PR Strategy?

You had great sales this year better than two years back. Recently, you set up another office next door and hired a new staff for operation. Now, you are striving to become a well-known brand in the industry.  And, the work is going fine! One day, you see a fake complaint published three months back on an online platform where you have created a client. This chops off your sales by 20% and getting no more orders. Is it the end of your business story?  Perhaps, if you knew it earlier the loss could be recovered.

A lot of businessmen barely […] Read more

How PR Induces the Growth of an Organization?

How PR Induces the Growth of an Organization?

An organization’s brand image either uplifts the sales bar over highest or holds down below the average

For an organization to grow expediently, it has to cultivate the true, honest, and essentially positive image/reputation in the eyes of general public, targeted customers, and other stakeholders. And the reputation heavily relies on the quality of its products, delivery of services, and attitude towards its goals. Unlike brand identity, brand image is a perception formed by customers. Therefore, it’s not in the brand’s hands to change the perception of it unless it bleeds blood and sweat to improve itself which the recipients can […] Read more

Handling Public Opinion: The Right Way To Do It

Handling Public Opinion: The Right Way To Do It

Public Opinion: A unified voice of diversity! Whenever a social issue or phenomenon happens
right at the corner of the street, the first thing you might encounter as a business entity
operating at the consecutive street is the public criticism. If a small scam is revealed in your city,
you must respond to it because those who support you need to know what your take on this is.
Businesses today are running after the social approval for assessing their performance in total.
If you own a food corner, and there is some conflict regarding VAT on food, you must step out
and respond- either in favor […] Read more

Top 4 Public Relations Strategies on Social Media

Top 4 Public Relations Strategies on Social Media

While social media is a proven platform for public relations, PR practitioners miss the beat to get extensive media coverage. Often, sharing the press releases, or breaking news on social media stimulates no response from either media or the targeted audience, thus, adding no value to the brand’s reputation. If this has been the case with you, your social media strategy to strengthen a brand’s public relations should be revamped.

Let’s dive in straight to what matters the most: essential winning social media strategies that help to improve public relations.

1. Do not post a press release: Instead, prepare a five or […] Read more

Getting Your Story Out through Effective Storytelling

Getting Your Story Out through Effective Storytelling

Has your boss ever screamed for more media coverage, despite your best performance? At some point, s/he might have. In spite of showing such dedication, there are times when we get urgent requests from our bosses. As communication professionals, we constantly follow up with editors and reporters so that they recognize and publish our clients’ work. So, what’s the best way to achieve more coverage in media?

Gone are the days when we could completely rely on earned media to publish our clients’ name on big platforms. However, in today’s media world, pitching editors and reporters is not an easy task. […] Read more