How PR Induces the Growth of an Organization?

How PR Induces the Growth of an Organization?

An organization’s brand image either uplifts the sales bar over highest or holds down below the average

For an organization to grow expediently, it has to cultivate the true, honest, and essentially positive image/reputation in the eyes of general public, targeted customers, and other stakeholders. And the reputation heavily relies on the quality of its products, delivery of services, and attitude towards its goals. Unlike brand identity, brand image is a perception formed by customers. Therefore, it’s not in the brand’s hands to change the perception of it unless it bleeds blood and sweat to improve itself which the recipients can […] Read more

Handling Public Opinion: The Right Way To Do It

Handling Public Opinion: The Right Way To Do It

Public Opinion: A unified voice of diversity! Whenever a social issue or phenomenon happens
right at the corner of the street, the first thing you might encounter as a business entity
operating at the consecutive street is the public criticism. If a small scam is revealed in your city,
you must respond to it because those who support you need to know what your take on this is.
Businesses today are running after the social approval for assessing their performance in total.
If you own a food corner, and there is some conflict regarding VAT on food, you must step out
and respond- either in favor […] Read more

Top 4 Public Relations Strategies on Social Media

Top 4 Public Relations Strategies on Social Media

While social media is a proven platform for public relations, PR practitioners miss the beat to get extensive media coverage. Often, sharing the press releases, or breaking news on social media stimulates no response from either media or the targeted audience, thus, adding no value to the brand’s reputation. If this has been the case with you, your social media strategy to strengthen a brand’s public relations should be revamped.

Let’s dive in straight to what matters the most: essential winning social media strategies that help to improve public relations.

1. Do not post a press release: Instead, prepare a five or […] Read more

Getting Your Story Out through Effective Storytelling

Getting Your Story Out through Effective Storytelling

Has your boss ever screamed for more media coverage, despite your best performance? At some point, s/he might have. In spite of showing such dedication, there are times when we get urgent requests from our bosses. As communication professionals, we constantly follow up with editors and reporters so that they recognize and publish our clients’ work. So, what’s the best way to achieve more coverage in media?

Gone are the days when we could completely rely on earned media to publish our clients’ name on big platforms. However, in today’s media world, pitching editors and reporters is not an easy task. […] Read more

When is it the right time for startups to hire a public relations firm?

When is it the right time for startups to hire a public relations firm?

After being sure of the fact that startups should hire a PR agency for themselves, one of the few questions that arise in the mind of the startups is that when should the hire these firms.It has to be understood that all PR firms do not have the all the qualities that are required in PR firms for startups. For an established company, the brand image and company reputation is most important, and for a startup, the introduction of their product in the correct way via the best media is important. Startups are different from big, old and established companies. […] Read more

Social Media Marketing vs Community Management

Social Media Marketing vs Community Management

It’s only been a few years since social media as a viable platform for consumer-brand interaction came into the picture. And ever since then, social media has gained a lot of prominence and potential to bring a significant change in the business scenario. There are a number of ways to acquire leads through social media, with most of them simply being variants of “social media marketing” or “inbound marketing. Quite often, people use social media marketing and community management interchangeably, but the similarity between the two is not beyond JND (Just Noticeable Difference). So, understand the difference to mark a […] Read more

Digital PR Ensures International Outreach for Startups

Digital PR Ensures International Outreach for Startups

Sooner or later Public Relations (PR) as a significant marketing tool has finally entered the business arena with businesses, especially the startups slowly and steadily understanding its significance. And, the digital wave that majorly made its impact since the previous five-ten years also boomed up the PR industry by adding up the digital PR services in its overall system. The digital PR services also made it easy and cheaper for the startups to promote its business not just within the boundaries of the country, but also on a global platform.

Nowadays, with both the customers and the investors spending most of […] Read more

Why Lifestyle Brands Cannot Ignore the Public Relations

Why Lifestyle Brands Cannot Ignore the Public Relations

In order to understand that why lifestyle brands cannot ignore the public relations, it is necessary that we know what action public relations performs. Public relations as the word suggests clearly means maintaining healthy relations with the public so that it in turns benefits both the potential person associated and also the company in its […] […] Read more