Please read this discussion and share your insight on the same.
A: Businesses which underestimate #content will be rejected by the smart audience.
B: Sometimes I feel that “content” is mistaken by many in the PR industry as the destination. It is the vehicle. “Conversation” is King, not “content”. Content that doesn’t have a digital equivalent, extension or means to be shared online (by brand or user) isn’t worth creating.
A: No, content is not the vehicle, it is the driver of both traditional and digital media. Secondly, a conversation is nothing but content. It is the soul of every message and communication. […] Read more