Director’s Diary – Stay Positive! This too shall pass!

Director’s Diary – Stay Positive! This too shall pass!

Hello Everyone!

I hope that you and your family are keeping healthy & safe. The current situation is unprecedented for all humanity. The challenges we are facing are high in magnitude, and we need a strong collective will to overcome them.

I believe it’s time to dig deep into ourselves and find strength by a strong resolve.

As the 21-day lockdown comes to a close today, Hon’ble Prime Minister Shri. Narendra Modi has announced that to contain the spread of COVID-19 and put an end to it once and for all, we need to observe another lockdown until 3rd May, 2020. Just the […] Read more

Who is the King of Marketing, Content or Conversation?

Who is the King of Marketing, Content or Conversation?

Please read this discussion and share your insight on the same.

A: Businesses which underestimate #content will be rejected by the smart audience.

B: Sometimes I feel that “content” is mistaken by many in the PR industry as the destination. It is the vehicle. “Conversation” is King, not “content”. Content that doesn’t have a digital equivalent, extension or means to be shared online (by brand or user) isn’t worth creating.

A: No, content is not the vehicle, it is the driver of both traditional and digital media. Secondly, a conversation is nothing but content. It is the soul of every message and communication. […] Read more