All translators are writers! How many times you’ve come across this phrase? The best language translators in Delhi believe that translators and writers are the two sides of the same coin. Both are bound by one string— the act of writing. Be it a case of creative writing or the specialized, the act of writing and creating makes one a translator or a writer. Creative writing is nothing but a translational process. Much like translation, creative writing is all about the textual transformation or materialization of thoughts, imagination, and artistry. Creative writing and translation—both are stimulating processes. Every fragment of […] Read more
Talk about it now lest you should regret it later!
A data breach, violation of terms & conditions or simply the mismanagement of the products and services may cause severe damage to an organization’s image. Whenever a scandalous or a fraudulent act is disclosed on the company’s part, its PR department or the authorities should instantly be engaged in developing a full-proof plan for saving the brand image. Hold on! I don’t mean you have to open the door, walk straight to the media, and speak your heart out. Whether you are responsible for it or the other, you […] Read more
Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other knowledge into a system of human understanding.
-Herbert M. Baus
For any brand, its public opinion and relations are integral to its overall growth. Having one critic would lead many to hamper the reputation of an emerging or established brand. And Public Relations is meant for saving the lives of brands in toil. Today, businesses are becoming smarter and wiser in product development and marketing, but somewhere lagging behind in positively and effectively communicating with their target groups. This has led to an increase in thriving […] Read more
Whatever be the organization’s size, perspective, and industry, one has to certainly face halts and obstacles as one move ahead on one’s path towards growth. And, the bigger the company, wider becomes its reach of audience, which increases the public relations opportunities as well as crises.
Crises offer you the opportunity to re-engineer and redefine your business approaches. It can be an ideal time to introspect the organization’s governance, management style, and shortcomings while meeting the challenges. Also, it is the right time to gauge your strengths as well as weaknesses. Every crisis is different, but there are a few things […] Read more
When it comes to obtaining instant business leads, marketers heavily rely on video marketing as one of the best digital marketing methods to visualize basic content into creative ad clip that sells. With a record of 77% of lead conversion rate, video ads have become a second hand of marketers to imprint a long-lasting impression on the minds of customers-cum-viewers.
If one crafts a curated video ad that is visually creative; demonstrates the products or offerings professionally; and powerfully enforces brand’s values holding the viewers’ attention throughout the ad, viewers (who may have turned regular customers) easily form a connection with […] Read more
An organization’s brand image either uplifts the sales bar over highest or holds down below the average
For an organization to grow expediently, it has to cultivate the true, honest, and essentially positive image/reputation in the eyes of general public, targeted customers, and other stakeholders. And the reputation heavily relies on the quality of its products, delivery of services, and attitude towards its goals. Unlike brand identity, brand image is a perception formed by customers. Therefore, it’s not in the brand’s hands to change the perception of it unless it bleeds blood and sweat to improve itself which the recipients can […] Read more
Public Opinion: A unified voice of diversity! Whenever a social issue or phenomenon happens
right at the corner of the street, the first thing you might encounter as a business entity
operating at the consecutive street is the public criticism. If a small scam is revealed in your city,
you must respond to it because those who support you need to know what your take on this is.
Businesses today are running after the social approval for assessing their performance in total.
If you own a food corner, and there is some conflict regarding VAT on food, you must step out
and respond- either in favor […] Read more