Performance marketing is precisely focused on the performance of a stipulated amount for a specific marketing activity. Performance Marketing is a broad category that refers to a combination of paid advertising and brand marketing that is only paid out if the intended action is achieved.

For a store or “merchant” and an affiliate or “publisher,” we provide this win-win marketing opportunity that allows both parties to truly target campaigns in a strategic, high-ROI generating approach; all based on performance.

A merchant can trust our services and know that their money is spent adequately because they are already converting their target audience before paying for the transaction by paying the affiliate or publisher when a certain action is completed.

According to TYC Communication, there is no other new client acquisition approach and marketing opportunity like performance marketing.

Here are some of the main determinants we employ in our performance marketing services as a performance-based marketing agency:

• CPM

Cost Per Mille (CPM) or Cost Per Thousand refers to the price an advertiser pays for 1000 digital ad impressions. Using CPM, we do not track what viewers do; but it helps us in measuring how much it costs to have an ad broadcast.

• CPC

The cost per click is the cost incurred each time a viewer clicks on an advertisement. CPC is a stronger predictor of engagement and lets us know when  the visitor has taken action and clicked on the ad. A higher CPC typically translates to a greater conversion value. The cost of a click is higher, but the potential return is significantly bigger as well.

• CPA

We assess campaign effectiveness using CPA (Cost Per Action), which is based on a certain desired activity we want the target audience to do, such as joining up or subscribing, purchasing an item, or taking any other action as the action performed by potential consumers is regarded the most essential and measurable consequence in performance marketing.

All of these metrics are part of digital marketing and are used to assess overall effectiveness.

Furthermore, Performance Marketing and Performance-Based Marketing Agencies provide marketers (clients) with data transparency so that they may enhance their campaigns and performance in the future.

So, get started with performance marketing now and start reaping the rewards of ROI tracking, measurement, and optimization.