PRODUCT LAUNCH PR

Launching a new product in your business is as exciting as it is nerve-wrecking. If launched correctly, the product can earn laurels for your brands but a bad launch can drive down the entire brand image. TYC Communication is an expert in determining the PR strategy for product launch which will create the best balance of public involvement for your advantage. We are experts at using the correct strategies which are already tried and tested, to determine how to grab the maximum media interest and consequently create public awareness for your brand.

Our product launch PR strategy starts with a framework that will serve as the foundation for future launches and expansions, identifying the most critical variables for your company and tailoring it to fit your firm's style.

Because each product launch and market growth has its own set of challenges and possibilities, we alter the framework to optimise your company’s visibility and promote public involvement.

We hold your hand while planning the perfect product launch for you and are by your side even after the launch, during which time we do not let the media attention defer from your company’s shenanigans.

You focus on creating the product, leave it on us make it the centre of attention!