Accelerate your PR with goal-driven strategies

Accelerate your PR with goal-driven strategies

The juggernaut of digital technologies in the PR industry has raised the bar for PR firms in Delhi. The expectations of the clientele are going sky high whereas the interests of the target audiences swing in both favor and opposition of PR professionals. According to a report by the Public Relations Consultants Association of India, the PR industry is to attain the value of Rs 2,100 Cr by 2020. And, these changing interests and digital trends are going to pose significant challenges to PR companies in Delhi.

To begin with, the primary challenge that PR professionals face on an everyday basis […] Read more

Who is the King of Marketing, Content or Conversation?

Who is the King of Marketing, Content or Conversation?

Please read this discussion and share your insight on the same.

A: Businesses which underestimate #content will be rejected by the smart audience.

B: Sometimes I feel that “content” is mistaken by many in the PR industry as the destination. It is the vehicle. “Conversation” is King, not “content”. Content that doesn’t have a digital equivalent, extension or means to be shared online (by brand or user) isn’t worth creating.

A: No, content is not the vehicle, it is the driver of both traditional and digital media. Secondly, a conversation is nothing but content. It is the soul of every message and communication. […] Read more

TYC Communication Celebrates Organic Diwali with its invaluable clients

TYC Communication Celebrates Organic Diwali with its invaluable clients

Where chocolates, sweets, and juices have been the popular choice for gift goodies to all near and dear ones on the grand festival of lights, this year TYC Communication is celebrating the grand festival by gifting healthy food baskets to its clients which are filled with 100 percent organic edibles. Promoting greater wellness, good health, and longevity during this festive time when people are more vulnerable to diseases like diabetes, food poisoning, and other gastrointestinal infections, TYC Communication treats their invaluable clients with all natural and organic food goodies, especially prepared by Prakriti Organic.

Each gift basket is an excellent assortment […] Read more

Got your Public Image ruined? Here’s what you should do

Got your Public Image ruined? Here’s what you should do

From ages and ages, the scams and sandals continue to ruin the Public Image of the companies and organizations. Before the details of scams and scandals are stated clearly, the organizations often find their reputation being damaged bit by bit, thanks to social media. It has always been noticed that organizations regret their decision to not to go for PR services beforehand as soon as their adverse Public Image is projected. Well, talk to any of the PR experts in Delhi and you’ll be told how crucial it becomes for a business to hire a reliable PR company.

Anyways, if you’ve […] Read more

How can you improve literary translations?

How can you improve literary translations?

Literary translation is a challenge tough to overcome for the language translators. Even the best of best language translators in Delhi, often, fall short of words and expressions to retain the essence of original literary work of art. When talking about the intricacies involved in the entire process of translation and recreation, Robert Frost’s popular quote cannot miss the sight. He rightly says, “Poetry is what gets lost in translation” because the original beauty of the poem is either further refined or shadowed by the self-imposed constraints of the translator. It seldom remains the same as the original.

Keeping the nitty-gritty […] Read more

Masterful Study of Translation as Creative Writing

Masterful Study of Translation as Creative Writing

All translators are writers! How many times you’ve come across this phrase? The best language translators in Delhi believe that translators and writers are the two sides of the same coin. Both are bound by one string— the act of writing. Be it a case of creative writing or the specialized, the act of writing and creating makes one a translator or a writer. Creative writing is nothing but a translational process. Much like translation, creative writing is all about the textual transformation or materialization of thoughts, imagination, and artistry. Creative writing and translation—both are stimulating processes. Every fragment of […] Read more

Sharing social goodness through social media

Sharing social goodness through social media

Social media, a place usually referred to as a casual space for friends, families, long-lost colleagues and miles- away sitting pals to share almost anything from news, videos, images to live updates have steadily got a professional upgrade, too. With advertisements to job opportunities, industrial insights to upcoming innovations and professional developments getting it all available on the various social media portals like Facebook, Twitter, LinkedIn and many more, life has been brought at great ease. Both the professional and personal outlooks of people have been brought to a new and better-defined version but still, there’s a lot more that […] Read more

How to manage Public Relations crises when your reputation is at stake?

How to manage Public Relations crises when your reputation is at stake?

Talk about it now lest you should regret it later!

A data breach, violation of terms & conditions or simply the mismanagement of the products and services may cause severe damage to an organization’s image. Whenever a scandalous or a fraudulent act is disclosed on the company’s part, its PR department or the authorities should instantly be engaged in developing a full-proof plan for saving the brand image. Hold on! I don’t mean you have to open the door, walk straight to the media, and speak your heart out. Whether you are responsible for it or the other, you […] Read more

What is Public Opinion Research ; Why Should You Do It?

What is Public Opinion Research ; Why Should You Do It?

Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other knowledge into a system of human understanding.

                                                                                                                -Herbert M. Baus

For any brand, its public opinion and relations are integral to its overall growth. Having one critic would lead many to hamper the reputation of an emerging or established brand. And Public Relations is meant for saving the lives of brands in toil. Today, businesses are becoming smarter and wiser in product development and marketing, but somewhere lagging behind in positively and effectively communicating with their target groups. This has led to an increase in thriving […] Read more

How to handle and evade PR crises with ease?

How to handle and evade PR crises with ease?

Whatever be the organization’s size, perspective, and industry, one has to certainly face halts and obstacles as one move ahead on one’s path towards growth. And, the bigger the company, wider becomes its reach of audience, which increases the public relations opportunities as well as crises.

Crises offer you the opportunity to re-engineer and redefine your business approaches. It can be an ideal time to introspect the organization’s governance, management style, and shortcomings while meeting the challenges. Also, it is the right time to gauge your strengths as well as weaknesses.  Every crisis is different, but there are a few things […] Read more