Director’s Diary – Stay Positive! This too shall pass!

Director’s Diary – Stay Positive! This too shall pass!

Hello Everyone!

I hope that you and your family are keeping healthy & safe. The current situation is unprecedented for all humanity. The challenges we are facing are high in magnitude, and we need a strong collective will to overcome them.

I believe it’s time to dig deep into ourselves and find strength by a strong resolve.

As the 21-day lockdown comes to a close today, Hon’ble Prime Minister Shri. Narendra Modi has announced that to contain the spread of COVID-19 and put an end to it once and for all, we need to observe another lockdown until 3rd May, 2020. Just the […] Read more

Brands Need Strong Bonding between Content marketing and PR

Brands Need Strong Bonding between Content marketing and PR

A study has shown that around 65% of consumers might stop using a brand product from their lives if it takes a wrongful or silent stance on an important global issue. This can lead to the fall of the market value of many brands among consumers. Such a situation can be averted only through effective public relations strategies.

A successful PR often relies on content. Aligning content with marketing and PR strategies creates engaging communications between brands and their stakeholders, which improves mutual understanding between them. Therefore, the management should explicitly exchange ideas with content marketing and PR teams before rolling […] Read more

Relations between PR and media reap better benefits for brands | Part 3 |

Relations between PR and media reap better benefits for brands | Part 3 |

Cuts short your crisis duration

Accept it; some things are out of your control, no matter the efforts.

Susceptibility to the crises is in the nature of businesses. From streetside grocery stores in Delhi to multinational companies in the Silicon Valley of India, almost every business is hedged in by some sort of crisis at least once in a lifetime. Though a business may overcome the aftershocks, the publics do not that easily and early in the accelerated digital age.

For this, the management of the company needs to go an extra mile to recreate the ruined brand image and regain the lost […] Read more

Relations between PR and media reap better benefits for brands | Part 2 |

Relations between PR and media reap better benefits for brands | Part 2 |

Smart words can reshape your world

Communication is the most potent weaponry for mass brands. The more a brand grows, the
more it relies on communication to develop relationships with stakeholders and the public. Every
single word that a brand share has an invaluable significance. The trust or goodwill of a
company is primarily the byproduct of the messages that it shares with the audiences, and
secondarily of the balance sheets or P&L accounts. An equivocal or unclear statement by a
politician may evoke fewer criticisms from media and opposition parties, but people never
forgive a business for hurting their sentiments. Indeed, words value more than they […] Read more

Relations between PR and media reap better benefits for brands

Relations between PR and media reap better benefits for brands

Not capital, relations save a brand in crisis. No doubt, advertisements bring returns to businesses in a relatively shorter duration, but they often fail the litmus test, i.e., crisis. As only a real friend helps one in the rainy day, it is the PR that saves a brand in crisis. It is a universal truth that money can never be more precious than relations because where money stops buying things, relations start gaining returns. Now, one can easily understand why the super genius businessman, Bill Gates says, “If I was down to my last dollar, I’d spend it on public […] Read more

Accelerate your PR with goal-driven strategies

Accelerate your PR with goal-driven strategies

The juggernaut of digital technologies in the PR industry has raised the bar for PR firms in Delhi. The expectations of the clientele are going sky high whereas the interests of the target audiences swing in both favor and opposition of PR professionals. According to a report by the Public Relations Consultants Association of India, the PR industry is to attain the value of Rs 2,100 Cr by 2020. And, these changing interests and digital trends are going to pose significant challenges to PR companies in Delhi.

To begin with, the primary challenge that PR professionals face on an everyday basis […] Read more

Who is the King of Marketing, Content or Conversation?

Who is the King of Marketing, Content or Conversation?

Please read this discussion and share your insight on the same.

A: Businesses which underestimate #content will be rejected by the smart audience.

B: Sometimes I feel that “content” is mistaken by many in the PR industry as the destination. It is the vehicle. “Conversation” is King, not “content”. Content that doesn’t have a digital equivalent, extension or means to be shared online (by brand or user) isn’t worth creating.

A: No, content is not the vehicle, it is the driver of both traditional and digital media. Secondly, a conversation is nothing but content. It is the soul of every message and communication. […] Read more

TYC Communication Celebrates Organic Diwali with its invaluable clients

TYC Communication Celebrates Organic Diwali with its invaluable clients

Where chocolates, sweets, and juices have been the popular choice for gift goodies to all near and dear ones on the grand festival of lights, this year TYC Communication is celebrating the grand festival by gifting healthy food baskets to its clients which are filled with 100 percent organic edibles. Promoting greater wellness, good health, and longevity during this festive time when people are more vulnerable to diseases like diabetes, food poisoning, and other gastrointestinal infections, TYC Communication treats their invaluable clients with all natural and organic food goodies, especially prepared by Prakriti Organic.

Each gift basket is an excellent assortment […] Read more

Got your Public Image ruined? Here’s what you should do

Got your Public Image ruined? Here’s what you should do

From ages and ages, the scams and sandals continue to ruin the Public Image of the companies and organizations. Before the details of scams and scandals are stated clearly, the organizations often find their reputation being damaged bit by bit, thanks to social media. It has always been noticed that organizations regret their decision to not to go for PR services beforehand as soon as their adverse Public Image is projected. Well, talk to any of the PR experts in Delhi and you’ll be told how crucial it becomes for a business to hire a reliable PR company.

Anyways, if you’ve […] Read more

How can you improve literary translations?

How can you improve literary translations?

Literary translation is a challenge tough to overcome for the language translators. Even the best of best language translators in Delhi, often, fall short of words and expressions to retain the essence of original literary work of art. When talking about the intricacies involved in the entire process of translation and recreation, Robert Frost’s popular quote cannot miss the sight. He rightly says, “Poetry is what gets lost in translation” because the original beauty of the poem is either further refined or shadowed by the self-imposed constraints of the translator. It seldom remains the same as the original.

Keeping the nitty-gritty […] Read more

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