Relations between PR and media reap better benefits for brands | Part 3 |
Cuts short your crisis duration
Accept it; some things are out of your control, no matter the efforts.
Susceptibility to the crises is in the nature of businesses. From streetside grocery stores in Delhi to multinational companies in the Silicon Valley of India, almost every business is hedged in by some sort of crisis at least once in a lifetime. Though a business may overcome the aftershocks, the publics do not that easily and early in the accelerated digital age.
For this, the management of the company needs to go an extra mile to recreate the ruined brand image and regain the lost […] Read more