How to manage Public Relations crises when your reputation is at stake?

How to manage Public Relations crises when your reputation is at stake?

Talk about it now lest you should regret it later!

A data breach, violation of terms & conditions or simply the mismanagement of the products and services may cause severe damage to an organization’s image. Whenever a scandalous or a fraudulent act is disclosed on the company’s part, its PR department or the authorities should instantly be engaged in developing a full-proof plan for saving the brand image. Hold on! I don’t mean you have to open the door, walk straight to the media, and speak your heart out. Whether you are responsible for it or the other, you […] Read more

What is Public Opinion Research ; Why Should You Do It?

What is Public Opinion Research ; Why Should You Do It?

Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other knowledge into a system of human understanding.

                                                                                                                -Herbert M. Baus

For any brand, its public opinion and relations are integral to its overall growth. Having one critic would lead many to hamper the reputation of an emerging or established brand. And Public Relations is meant for saving the lives of brands in toil. Today, businesses are becoming smarter and wiser in product development and marketing, but somewhere lagging behind in positively and effectively communicating with their target groups. This has led to an increase in thriving […] Read more

How to handle and evade PR crises with ease?

How to handle and evade PR crises with ease?

Whatever be the organization’s size, perspective, and industry, one has to certainly face halts and obstacles as one move ahead on one’s path towards growth. And, the bigger the company, wider becomes its reach of audience, which increases the public relations opportunities as well as crises.

Crises offer you the opportunity to re-engineer and redefine your business approaches. It can be an ideal time to introspect the organization’s governance, management style, and shortcomings while meeting the challenges. Also, it is the right time to gauge your strengths as well as weaknesses.  Every crisis is different, but there are a few things […] Read more

Should Online Reputation Management be a Part of Your PR Strategy?

Should Online Reputation Management be a Part of Your PR Strategy?

You had great sales this year better than two years back. Recently, you set up another office next door and hired a new staff for operation. Now, you are striving to become a well-known brand in the industry.  And, the work is going fine! One day, you see a fake complaint published three months back on an online platform where you have created a client. This chops off your sales by 20% and getting no more orders. Is it the end of your business story?  Perhaps, if you knew it earlier the loss could be recovered.

A lot of businessmen barely […] Read more

4 Strategies for Video Marketing: Tapping on Right Techniques

4 Strategies for Video Marketing: Tapping on Right Techniques

When it comes to obtaining instant business leads, marketers heavily rely on video marketing as one of the best digital marketing methods to visualize basic content into creative ad clip that sells. With a record of 77% of lead conversion rate, video ads have become a second hand of marketers to imprint a long-lasting impression on the minds of customers-cum-viewers.

If one crafts a curated video ad that is visually creative; demonstrates the products or offerings professionally; and powerfully enforces brand’s values holding the viewers’ attention throughout the ad, viewers (who may have turned regular customers) easily form a connection with […] Read more

How PR Induces the Growth of an Organization?

How PR Induces the Growth of an Organization?

An organization’s brand image either uplifts the sales bar over highest or holds down below the average

For an organization to grow expediently, it has to cultivate the true, honest, and essentially positive image/reputation in the eyes of general public, targeted customers, and other stakeholders. And the reputation heavily relies on the quality of its products, delivery of services, and attitude towards its goals. Unlike brand identity, brand image is a perception formed by customers. Therefore, it’s not in the brand’s hands to change the perception of it unless it bleeds blood and sweat to improve itself which the recipients can […] Read more

Handling Public Opinion: The Right Way To Do It

Handling Public Opinion: The Right Way To Do It

Public Opinion: A unified voice of diversity! Whenever a social issue or phenomenon happens
right at the corner of the street, the first thing you might encounter as a business entity
operating at the consecutive street is the public criticism. If a small scam is revealed in your city,
you must respond to it because those who support you need to know what your take on this is.
Businesses today are running after the social approval for assessing their performance in total.
If you own a food corner, and there is some conflict regarding VAT on food, you must step out
and respond- either in favor […] Read more

Top 4 Public Relations Strategies on Social Media

Top 4 Public Relations Strategies on Social Media

While social media is a proven platform for public relations, PR practitioners miss the beat to get extensive media coverage. Often, sharing the press releases, or breaking news on social media stimulates no response from either media or the targeted audience, thus, adding no value to the brand’s reputation. If this has been the case with you, your social media strategy to strengthen a brand’s public relations should be revamped.

Let’s dive in straight to what matters the most: essential winning social media strategies that help to improve public relations.

1. Do not post a press release: Instead, prepare a five or […] Read more

What is Personal Branding and how to do it?

What is Personal Branding and how to do it?

Who doesn’t want to become a renowned personality? Well, everyone does! Be it the famous motivation speaker Robin Sharma or Anita Dongre, the popular fashion designer, people are being ambitious today to have a strong online presence. While some are busy in marketing their products, some are digging up the different ways of branding their values – personal branding is everywhere!

What is personal branding?

It’s all about creating a brand of you, your skills, your talent, your values and most important- your unique identity. Personal branding is a time-consuming process of making oneself familiar with a large audience online.

So if you […] Read more

4 Digital Marketing Tips for Startups to Win the Market

4 Digital Marketing Tips for Startups to Win the Market

Every year, more than a hundred of new small-size businesses set up in the hope of outscoring a thousand of medium-size businesses in India alone. Some of them flourish greatly, and many abandon the ship a little too early. Expanding the business is Herculean than merely starting one. Businessmen keep procrastinating on the strategies and tricks to market their products and services quickly but usually fail to beat the competition.

The rise and downfall of any business cannot remain hidden for long. When people see other folks failing in their business expedition, they lose hope for themselves. Instead of learning from […] Read more