Digital Video Content: A Must-have Tool of Today’s PR World

Digital Video Content: A Must-have Tool of Today’s PR World

With competition stiffening up in the media and entertainment world, there are hundreds of digital services, all competing for attention and likes. In this environment, public relations (PR) firms face the humongous challenge of effectively telling and promoting the client’s story amongst the target audience, despite the presence of massive amount of digital content out there.  The previous year, 2017 stand witness how the video content gained massive popularity and led to the dramatic growth of applications like Snapchat and Instagram. Getting on this digital video trend, PR companies in India and around the world are integrating their PR strategies […] Read more

Uplifting the startups with the powerful mix of Social Media & PR

Uplifting the startups with the powerful mix of Social Media & PR

As a new business owner, it is fundamental for you to know and understand that the greatest company with the best ideas will not top the charts if no one knows about it. For Entrepreneurs it might be cryptic on how to move forward with their startups, in order to reach a large number of audiences as one might not want to spend a lot on big promotions and grand opening because of the budget limits. So, somewhere in the middle there is a sweet spot that allows them to reach a large audience with a conservative budget and here is when […] Read more

When is it the right time for startups to hire a public relations firm?

When is it the right time for startups to hire a public relations firm?

After being sure of the fact that startups should hire a PR agency for themselves, one of the few questions that arise in the mind of the startups is that when should the hire these firms.It has to be understood that all PR firms do not have the all the qualities that are required in PR firms for startups. For an established company, the brand image and company reputation is most important, and for a startup, the introduction of their product in the correct way via the best media is important. Startups are different from big, old and established companies. […] Read more

Social Media Marketing vs Community Management

Social Media Marketing vs Community Management

It’s only been a few years since social media as a viable platform for consumer-brand interaction came into the picture. And ever since then, social media has gained a lot of prominence and potential to bring a significant change in the business scenario. There are a number of ways to acquire leads through social media, with most of them simply being variants of “social media marketing” or “inbound marketing. Quite often, people use social media marketing and community management interchangeably, but the similarity between the two is not beyond JND (Just Noticeable Difference). So, understand the difference to mark a […] Read more

3 Customer Community Management Tips

3 Customer Community Management Tips

Customer communities that spread across various online platforms offer a great multiplier effect for the message that a particular brand wants to share. Community managers are the professionals who handle these online networks available in all sorts of shapes and sizes to instantly create a favorable image for the brand by amplifying their message and reach the audiences through them as much as possible. Regardless of what the kind of community is, the key to successful branding is to convey a fun or authentic content that provides the community members with a sense of shared purpose and speaks their language.

Be […] Read more

Digital PR Ensures International Outreach for Startups

Digital PR Ensures International Outreach for Startups

Sooner or later Public Relations (PR) as a significant marketing tool has finally entered the business arena with businesses, especially the startups slowly and steadily understanding its significance. And, the digital wave that majorly made its impact since the previous five-ten years also boomed up the PR industry by adding up the digital PR services in its overall system. The digital PR services also made it easy and cheaper for the startups to promote its business not just within the boundaries of the country, but also on a global platform.

Nowadays, with both the customers and the investors spending most of […] Read more

Why Public Relations is a Better Option than Advertising in 2017

Why Public Relations is a Better Option than Advertising in 2017

To promote a new start-up company, people usually go for the straight up advertisement way or the PR way. These two industries are very different even though they’re commonly confused as being the same. Public Relations (PR) is the practice of developing communication between marketers and the target audience using all types of media vehicles such […] […] Read more

Why Lifestyle Brands Cannot Ignore the Public Relations

Why Lifestyle Brands Cannot Ignore the Public Relations

In order to understand that why lifestyle brands cannot ignore the public relations, it is necessary that we know what action public relations performs. Public relations as the word suggests clearly means maintaining healthy relations with the public so that it in turns benefits both the potential person associated and also the company in its […] […] Read more