With competition stiffening up in the media and entertainment world, there are hundreds of digital services, all competing for attention and likes. In this environment, public relations (PR) firms face the humongous challenge of effectively telling and promoting the client’s story amongst the target audience, despite the presence of massive amount of digital content out there. The previous year, 2017 stand witness how the video content gained massive popularity and led to the dramatic growth of applications like Snapchat and Instagram. Getting on this digital video trend, PR companies in India and around the world are integrating their PR strategies […] Read more
After being sure of the fact that startups should hire a PR agency for themselves, one of the few questions that arise in the mind of the startups is that when should the hire these firms.It has to be understood that all PR firms do not have the all the qualities that are required in PR firms for startups. For an established company, the brand image and company reputation is most important, and for a startup, the introduction of their product in the correct way via the best media is important. Startups are different from big, old and established companies. […] Read more
Sooner or later Public Relations (PR) as a significant marketing tool has finally entered the business arena with businesses, especially the startups slowly and steadily understanding its significance. And, the digital wave that majorly made its impact since the previous five-ten years also boomed up the PR industry by adding up the digital PR services in its overall system. The digital PR services also made it easy and cheaper for the startups to promote its business not just within the boundaries of the country, but also on a global platform.
Nowadays, with both the customers and the investors spending most of […] Read more
To promote a new start-up company, people usually go for the straight up advertisement way or the PR way. These two industries are very different even though they’re commonly confused as being the same. Public Relations (PR) is the practice of developing communication between marketers and the target audience using all types of media vehicles such […] […] Read more
In order to understand that why lifestyle brands cannot ignore the public relations, it is necessary that we know what action public relations performs. Public relations as the word suggests clearly means maintaining healthy relations with the public so that it in turns benefits both the potential person associated and also the company in its […] […] Read more
Not just tens or twenties but with the crowd of hundreds and thousands entering the digital arena every day, clicking high on success parameter in this overly crowded virtual word is not that easy. And, with technologies and software programs developing at quite an aggressive pace, the task of touching success heights becomes even more […] […] Read more
Whether dealing with the Public Relations (PR) companies in Delhi for the first time or have dealt with them quite a many times, finding the right one is always a herculean task to do. Every professional working in a PR firm is adept at praising themselves and their company to make clients. With each one… Read More 3 Questions to ask before hiring a PR Agency […] Read more