Why Public Relations is a Better Option than Advertising in 2017

Why Public Relations is a Better Option than Advertising in 2017

To promote a new start-up company, people usually go for the straight up advertisement way or the PR way. These two industries are very different even though they’re commonly confused as being the same. Public Relations (PR) is the practice of developing communication between marketers and the target audience using all types of media vehicles such […] […] Read more

Why Lifestyle Brands Cannot Ignore the Public Relations

Why Lifestyle Brands Cannot Ignore the Public Relations

In order to understand that why lifestyle brands cannot ignore the public relations, it is necessary that we know what action public relations performs. Public relations as the word suggests clearly means maintaining healthy relations with the public so that it in turns benefits both the potential person associated and also the company in its […] […] Read more