Digital PR Ensures International Outreach for Startups

Digital PR Ensures International Outreach for Startups

Sooner or later Public Relations (PR) as a significant marketing tool has finally entered the business arena with businesses, especially the startups slowly and steadily understanding its significance. And, the digital wave that majorly made its impact since the previous five-ten years also boomed up the PR industry by adding up the digital PR services in its overall system. The digital PR services also made it easy and cheaper for the startups to promote its business not just within the boundaries of the country, but also on a global platform.

Nowadays, with both the customers and the investors spending most of […] Read more

Why Public Relations is a Better Option than Advertising in 2017

Why Public Relations is a Better Option than Advertising in 2017

To promote a new start-up company, people usually go for the straight up advertisement way or the PR way. These two industries are very different even though they’re commonly confused as being the same. Public Relations (PR) is the practice of developing communication between marketers and the target audience using all types of media vehicles such […] […] Read more

Why Lifestyle Brands Cannot Ignore the Public Relations

Why Lifestyle Brands Cannot Ignore the Public Relations

In order to understand that why lifestyle brands cannot ignore the public relations, it is necessary that we know what action public relations performs. Public relations as the word suggests clearly means maintaining healthy relations with the public so that it in turns benefits both the potential person associated and also the company in its […] […] Read more