Social media, a place usually referred to as a casual space for friends, families, long-lost colleagues and miles- away sitting pals to share almost anything from news, videos, images to live updates have steadily got a professional upgrade, too. With advertisements to job opportunities, industrial insights to upcoming innovations and professional developments getting it all available on the various social media portals like Facebook, Twitter, LinkedIn and many more, life has been brought at great ease. Both the professional and personal outlooks of people have been brought to a new and better-defined version but still, there’s a lot more that […] Read more
While social media is a proven platform for public relations, PR practitioners miss the beat to get extensive media coverage. Often, sharing the press releases, or breaking news on social media stimulates no response from either media or the targeted audience, thus, adding no value to the brand’s reputation. If this has been the case with you, your social media strategy to strengthen a brand’s public relations should be revamped.
Let’s dive in straight to what matters the most: essential winning social media strategies that help to improve public relations.
1. Do not post a press release: Instead, prepare a five or […] Read more
As a new business owner, it is fundamental for you to know and understand that the greatest company with the best ideas will not top the charts if no one knows about it. For Entrepreneurs it might be cryptic on how to move forward with their startups, in order to reach a large number of audiences as one might not want to spend a lot on big promotions and grand opening because of the budget limits. So, somewhere in the middle there is a sweet spot that allows them to reach a large audience with a conservative budget and here is when […] Read more
It’s only been a few years since social media as a viable platform for consumer-brand interaction came into the picture. And ever since then, social media has gained a lot of prominence and potential to bring a significant change in the business scenario. There are a number of ways to acquire leads through social media, with most of them simply being variants of “social media marketing” or “inbound marketing. Quite often, people use social media marketing and community management interchangeably, but the similarity between the two is not beyond JND (Just Noticeable Difference). So, understand the difference to mark a […] Read more
Customer communities that spread across various online platforms offer a great multiplier effect for the message that a particular brand wants to share. Community managers are the professionals who handle these online networks available in all sorts of shapes and sizes to instantly create a favorable image for the brand by amplifying their message and reach the audiences through them as much as possible. Regardless of what the kind of community is, the key to successful branding is to convey a fun or authentic content that provides the community members with a sense of shared purpose and speaks their language.
Be […] Read more