Director’s Diary – Stay Positive! This too shall pass!
tyccAd | May 21, 2021 | Public Relations
A study has shown that around 65% of consumers might stop using a brand product from their lives if it takes a wrongful or silent stance on an important global issue. This can lead to the fall of the market value of many brands among consumers. Such a situation can be averted only through effective public relations strategies.
A successful PR often relies on content. Aligning content with marketing and PR strategies creates engaging communications between brands and their stakeholders, which improves mutual understanding between them. Therefore, the management should explicitly exchange ideas with content marketing and PR teams before rolling out a plan. Insight of the PR team helps the content marketing team to develop content that may clearly define the values and philosophies of a brand. Every brand has some unique propositions and attributes, so following the market trend is an absolutely vague and futile idea. On the other hand, creative ideas coming from the content team help the PR team to understand what type of content the target audience wants to read.
PR and content marketing share a common goal: to create a quality message related to the brand, reputation and longevity. Given the nature of their operations, looking towards a common goal should be easier. Establishing a line of communication between the two teams can result in ample opportunities to boost a well-planned campaign among potential consumers.
Brand communication should be aligned to maximize and reinforce the value proposition, brand identity and brand personality. It is important to ensure that content and PR are working collectively. It is important to know how synchronization between PR and content marketing helps the target audience to develop the right perception of the brand. Besides, there are many marketing catalysts that further leverage marketing and corporate communications.
With the huge amount of content produced every day, it is getting harder to stand out in the digital platform. The work of content marketing mainly focuses on creating articles, stories and messages for print and social media to complete brand identity. Even the most carefully crafted content will do no good unless it reaches to potential customers in time. With the help of PR, it can reach to the key industry influencers, who further empower a brand with authenticity and trust.
Presently, various press releases are reported on the Internet, which can help in optimizing the SEO concisely for various portals. Content marketers can also educate PR teams about the importance and value of integrating page ranking and links to different websites, blogs or landing pages. It is necessary for PR and content marketing to strategies SEO optimization. Both PR and content marketing departments can and should optimize the content through effective SEO.
Today, an influencer has become a powerful asset in content marketing. And, PR has the power to cultivate and nurture relationships with influencers for long-term benefits. A PR professional knows how to reach journalists and influencers to come closer with the target audience on various fronts.
Hence, for the constant progress of a company, it is important for the PR and content marketing to cooperate seamlessly. Effective coordination between both the departments opens new growth vistas for established as well as new brands.