Evolution of the Brand Shahnaz Husain
tyccAd | November 17, 2022 | Branding
“Beauty is only skin deep,” this sagacious thought is quite parallel to the philosophy of the brand Shahnaz Husain which advocates Ayurvedic healing, not just superficial embellishment of the skin.
When the pioneer of herbal beauty entered into the beauty industry in 1971, it was restricted to “colour and cover,” only superficial beauty treatments and hairstyling were available, and there was no concept of sublime or long-term care. The industry was flooded with chemical-based products, and people were unconscious of their eventual side effects. Shahnaz Husain, who had observed the industry very closely, was a bit disappointed with the scenario. On the other hand, her growing interest in Ayurveda induced her to introduce safe and natural beauty solutions. Soon, the unrivalled and runaway success of the world’s first 100 percent herbal brand made Shahnaz Husain the pioneer of herbal beauty care. Still, after 50 years of crowning glory, she is the unopposed queen of the beauty care industry with a worldwide fandom.
Shahnaz Husain catered to the needs of the time, that’s why her products are not only safe but trendy as well as they equally take care of people’s changing aspirations. From an octogenarian grandma to a teenage daughter, the product portfolio of this household brand suffices the needs of all generations pretty caringly. In fact, it is herbal beauty care, which has driven the growth of the beauty industry in India over the last few decades. While the beauty product business grew at the rate of about 20%, the growth rate of the herbal beauty business is higher – at 40%.
There is one question that almost every marketing expert asks when they meet Shahnaz Husain. What makes the brandShahnaz Husain relevant and popular for such a long duration? She always gives the same reply, “As it is well-known, I have never relied on commercial advertisements. Instead, I relied on ‘word of mouth’ and the fact that a satisfied client was the best advertisement. Right from the beginning to till date, I developed products only after anticipating the needs of the target audiences.”
Over 380 products were introduced and evolved by her in the market because she always had her finger on the pulse of market demands. The brand Shahnaz Husain is synonymous with a commitment to research and development, and innovative formulations, the reason why the brand has developed so strongly.
Shahnaz Husain always fought for the recognition of Brand India and Ayurvedic Beauty Care in the international market with a crusader’s zeal. Be it her presence at World Entrepreneurship Summits or giving lectures at Harvard Business School, whenever she represented the country, the entire world applauded India’s valuable presence in the new age. In recognition of the international market created by her for Ayurvedic beauty care, Shahnaz Husain is a Subject at Harvard for “Emerging Markets.” Also, for her contribution to the fields of trade and industry, she was awarded the Padma Shri, the fourth highest civilian award, by the Government of India in 2006.
To raise awareness about “Natural Care and Cures,” the brand successfully improved its outreach through digital media and launched several campaigns to spread awareness regarding the importance of Ayurvedic healing. Tied up with experts in the field and are now leveraging different social media platforms to reach out to people, searching for organic and sustainable hair, skincare, and beauty solutions. Shahnaz Husain’s products — through a network of franchise ventures and direct product distributors today — reach South-East Asia, Japan, Australia, Middle-East, Africa, the US, the UK, and Europe. The products are also available in the Netherlands, Norway, Czech Republic, Belarus, and Russia.
Despite ruling over 50,000 stores in 138 countries, Shahnaz Husain never rests on her laurels. She always feels that another frontier is waiting for her and another mountain she has to climb. Indeed, India’s first recognised women entrepreneur is a continuous source of motivation to budding women entrepreneurs, not only in India but abroad as well.
Uppal Plaza, M6, Suit - 3B, 3rd Floor, District Centre,
Jasola, New Delhi – 110025