The arrival of the festival season has enhanced positive consumer attitude, which has given businesses new life as they could survive during the pandemic. Brands do all in their power to draw customers’ attention during the holiday season, from discount deals to new festive collections. In order to promote togetherness and family ties, brands have developed digital marketing campaigns.
The goal of marketing is to communicate a brand’s messages in a way that appeals to consumers of all demographics, regardless of their colour, ethnicity, gender identity, age, religion, ability, sexual orientation, or other characteristics.
Beyond diversity, inclusive marketing can improve relationships with customers and elevate their experiences. Marketing that appropriately reflects the various communities that will engage with your content is a key component of inclusive social media marketing campaigns.
Check out all the ideas you need to know about inclusive campaigns as the hectic holiday season gets commences. Keep reading.
- Think of topics that apply to everyone
Consider revolving your campaign on universal ideas like charity, peace, and belonging rather than on a festive figure like Santa Claus or Lord Ram. You can ensure that the biggest audience possible hears your message by emphasising items that everyone can relate to.
- Maintain representation
Make a commitment to listening to the target social media community you are writing a narrative about. Additionally, recruit a varied group of individuals to help bring the campaign to life, including members of your staff and production team, as well as the campaign’s spokespersons, models, and story leads. You might also think about working with a professional PR agency or consultant who can point out any weaknesses and make sure the information is presented sensitively and truthfully. Make sure diversity is a crucial part of the project from beginning to end to create a campaign that gives customers a deep sense of representation.
- Expand the narrative
This holiday season, steer clear of clichés by creating campaigns that genuinely reflect a range of experiences. For instance, you might prefer to tell a tale about a single mother rather than make a video about a nuclear family.
- Create content that’s accessible
The spirit of the holidays is about togetherness and sharing in experiences. In light of this, it’s crucial to make sure that everyone can access your campaign. For example, reds and greens might be challenging for colour-blind persons to identify from one another, so think about using other hues (or more distinct shades and shapes). Next, ensure that everything is captioned so that members of the community who are deaf or hard of hearing may still understand the message.
- Make a localised plan of action
Instead of targeting larger regions, think about developing localised campaigns on social media. By conducting market research on the regions you wish to target, you may ensure that your content is culturally appropriate by collaborating with local specialists (such as staff members, partners, or agencies). Additionally, they may assist you in communicating your message in a way that your target audience would find relatable and comfortable.