Videos are Vital for Viral Campaigns

To curtail operational costs, and record better profit margins, businesses first went into the online market sphere, and then adopted the direct to customers (D2C) business model. Again, the majority of D2C brands are more active on e-commerce portals because physical spaces are getting more and more costly and out of the reach of small players. Though a host of D2C online brands are performing well and registering continuous growth through better online outreach and interactive conversation with their target audiences, they reached to this stage after putting enormous efforts and viable strategies. Since social media is highly dynamic, strategies which were popular or effective six months back may get obsolete today. So, while devising successful digital marketing strategies, an e-commerce brand must keep in mind the marketing hacks shared below.

1. Create video listings for your product

Though e-commerce has become quite prevalent in the modern era, the absence of the touch & feel factor is still a big challenge for many e-retailers. The most effective way to deal with this limitation is by creating informative videos of the products where a person may describe them to recreate that experience. If a brand does video listing of the products then the conversion rate may increase upto 80 percent. Brands registered on popular shopping portals can easily upload these videos there besides flashing them on their own websites. But, for better results, the video content should be short, engaging, and crispy.

2. Create buzz on social media with short videos  

From spending time with friends in a coffee shop to commuting to office through metro or having an evening stroll in society’s park, people keep their smartphones in hand and their favourite activity is watching short videos on various social media platforms. Apart from marketing or descriptive videos, brands should also upload interesting, eye-catching, even queer, but relatable short videos that may increase their recall value and trigger audience for quick share. These days, not only e-commerce companies but many big brands of international repute are following this strategy and these short videos are ensuring huge returns for them. Besides, this type of content helps brands building their social communities and earning new fans or prospects.

3. Leverage the power of YouTube

If there is anything worth-watching in this world, then it’s impossible that you couldn’t find it on YouTube, the world’s biggest video platform and second-largest search engine, after Google. Due to its huge reach and free availability to the internet users, YouTube is the indispensable marketing platform for e-commerce brands and the cost of running a 30-second promotional video is almost negligible if you compare it to broadcasting the same content on a national TV channel. The benefits of YouTube to an e-commerce marketer are amazing, in addition to video, the marketer can also create a style guide and product releases. Besides, the explainer videos can be instrumental in answering relevant questions of customers or prospects. Moreover, the marketer can also avail YouTube’s organic search capabilities to optimize the video content.

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