CLIENT NAME:
INNEFU LABS
tyccAd June 21, 2022
Being a start-up, Innefu Labs faced challenges with limited visibility and brand awareness. Offering AI-driven IT security solutions, the company aimed to establish itself as a leader in India and globally. To achieve this our strategic PR efforts were focused on enhancing credibility, promoting leadership, and raising its profile in the cybersecurity landscape.
The solution
Initially, the company’s innovative work was underrepresented in the media. To correct this, we employed a multi-pronged PR approach, beginning with publishing thought leadership articles, blogs, and ghostwritten pieces on high-traffic online portals. We ensured that the company’s expertise in AI and cybersecurity was highlighted across key national and international platforms. Additionally, we facilitated Innefu’s participation in high-profile tech events and cybersecurity forums, ensuring their leadership had a visible role in panel discussions and keynote sessions.
The Impact
The PR efforts greatly enhanced Innefu Labs’ visibility and credibility, earning it recognition as a cybersecurity leader. The company gained extensive media coverage both nationally and internationally, strengthening its market position. This led to increased interest from clients, investors, and partners, transforming Innefu from a little-known startup into one of India’s top IT security firms with a global reputation.
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