4 Digital Marketing Tips for Startups to Win the Market
Geeta Singh | March 29, 2018 | Digital Marketing
Every year, more than a hundred of new small-size businesses set up in the hope of outscoring a thousand of medium-size businesses in India alone. Some of them flourish greatly, and many abandon the ship a little too early. Expanding the business is Herculean than merely starting one. Businessmen keep procrastinating on the strategies and tricks to market their products and services quickly but usually fail to beat the competition.
The rise and downfall of any business cannot remain hidden for long. When people see other folks failing in their business expedition, they lose hope for themselves. Instead of learning from their mistakes, they lose their way to success. But when people see others going on really well, they experiment the same techniques to make their business a success.
Digital marketing is one such technique that businessmen follow whenever it proves to be advantageous for the other business. To a greater extent, digital marketing does help organizations grow and market their services to the global consumer market. But not many people are aware of using digital marketing techniques rightly for startups. That’s why, below are the jotted digital marketing tips and techniques useful for startup businesses.
A start-up always comes unknown in an already established market. It is necessary that startup first fosters a unique identity which can be promoted on a larger scale. In digital marketing, identity is formed only when one has a strong online or social presence. A well-designed website, an elevator pitch, official social media accounts, and presence on the popular online channels build a unique identity. Therefore, business or the spokesperson should always be there wherever the target audience is.
While content is the king, not all content has the power to rule. To increase the visibility and marketing opportunities for a start-up business, one should be very selective about the content creation and distribution online. Keep the quality and novelty of the content (blogs, articles, infographics, videos, etc.,) in consideration while sharing it across social media channels and online platforms.
Consistency is the key to success. If you post a blog on your website today and post another after six days, will you be able to keep the readers stick to you? No. Whatever activity you choose to engage with your audience, you must stay consistent throughout the week month or year. Therefore, design a digital marketing plan where everything is scheduled consistently so that none of your audience or customer base remains affected.
It is important for any startup business to track its customers and potential users and keep connected with them. The complete focus should not only be on acquiring new customers every time but also on retaining the first-time buyers. With email marketing, start-up business can update the customers about new offers, sale, discounts, launch of new products or the availability of popular products at your place. It gives your customers a personalized experience and builds loyalty with them, unlike forceful advertising campaigns.