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Finway FSC

tyccAd | June 21, 2022 |

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Client: Finway FSC
Onboarding: In 2017, for PR and Social Media Management
Client’s Expectations: To raise knowledge of Finway FSC’s existence and to establish the
image of Mr Rachit Chawla (Founder & CEO) as one of India’s top financial advisers.
Challenges Faced: It was difficult at first since the company was fledgling and there was
very little awareness of its existence even in the regional market. A strategic PR was needed
to introduce Mr Rachit Chawla as a young Finance Guru to media and industry stakeholders.
Strategies Employed: Initially, we started Finway’s PR with tools like Industry stories,
authored articles, expert opinions, press releases, profiling, panel discussions, awards
participation, and coverage highlighting the features of Finway apps in financial media.
We also manage the personal profile of Mr Rachit Chawla on social media from ground zero
and today he has thousands of organic followers on Facebook and Twitter. The agency has
also created a website in his name “https://www.rachitchawla.in.” Our SEO team have
worked diligently on the company’s and founder’s websites and succeeded in securing top
spots for Rachit Chawla and Finway on Google searches. Besides these services, presently
we are handling all their lead gen campaigns and brand ads and social media.
Work Testimonials: Let’s gaze at some of the media exposure Finway FSC has gained.
Outcomes & Responses: More than 80 unique newspapers have featured Mr Rachit Chawla
and Finway FSC on a pan-India level since we began our PR service for Finway, with 700+
media coverages. His opinion piece has appeared in the op-ed pages of major financial
publications. Rachit has also been invited to a number of high-profile panel discussions,
including those hosted by NewsX, Zee Business, ABP News, India News, and others. He has
participated in over 102 interviews, 52 plus profiling appearances, ten-speaker opportunities,
and 11 awards.

Client’s Reaction: Rachit Chawla and his company are still an imperative part of TYC
Communication’s clientele cosmos, besides, his recommendations brought many prestigious
brands onboard.

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