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Patanjali

tyccAd | June 21, 2022 |

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Client: Acharya Balkrishna, MD & CEO, Patanjali Group
Onboarding: In 2012 for PR, Social Media, and Translation Services
Client’s Expectations: To help them grow and make Patanjali India’s most authentic
Ayurveda brand and Acharya Balkrishna one of the most knowledgeable scholars of
Ayurveda in the contemporary world.
Challenges Faced: Initially, it was the perception of the masses and media that Patanjali
Yogpeeth and Acharya Balkrishna have a strong foothold on Yoga and Ayurveda is not their
expertise.
Strategies Employed: To enhance the recognition of AcharyaBalkrishna and Patanjali, we
made all the strategies to target the regional media which have a better penetration in
urban as well as rural India. On the other hand, the digital media team was extending their
outreach on social networking sites by boosting their Ayurveda-oriented coverage in
vernaculars. We also built his website [www.acharyabalkrishna.com] and optimized it for
search engines, highlighting his vision, work, contributions, achievements, accolades,
awards, etc.
Work Testimonials:
Outcome & Response: By the end of 2014, Patanjali becomes India’s number one Ayurvedic
brand and Acharya Balkrishna was felicitated with many internationally reputed brands. He
earned millions of followers on social media and the book authored by him was translated
and published in more than 70 foreign languages through us.
Client’s Reaction: Awarded us with a certificate of excellence in communication and invited
the entire team for a two-day vacation in Haridwar.

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