4 Strategies for Video Marketing: Tapping on Right Techniques
Geeta Singh | December 26, 2021 | Digital PR
Video Marketing: In today’s fast-paced digital world, video marketing has emerged as a powerhouse for generating instant business leads. Marketers have harnessed the potential of videos to transform basic content into captivating ad clips that leave a lasting impression on customers. With an astounding 77% lead conversion rate, video ads have become an indispensable tool to connect with audiences and drive sales.
Crafting a video ad that resonates with viewers, showcases products professionally, and reinforces brand values can forge a strong connection between customers and the brand. Such impactful ads linger in the minds of viewers, making it effortless for them to recall or locate the brand anywhere – be it on a billboard or a digital screen. The Airtel 4G “SabseTez” ad serves as a brilliant example, captivating millions of viewers and driving lakhs of 4G internet subscriptions.
So, the question arises, how can you create powerful video ads that work wonders for your brand?
With YouTube being a hotspot for video ad campaigns, those initial five seconds of a Trueview ad are critical. Viewers have the option to skip the ad, making it crucial to grab their attention instantly. Tailor your video to align with your target audience’s behavior and trigger an impulse-driven action. For example, if your audience comprises fashion enthusiasts, showcase an exclusive dress or neckpiece from your online store within the first five seconds, coupled with a clear call-to-action like “Shop now” or “Click to shop.”
The background tone, rhythm, or music of your video ad plays a pivotal role in motivating viewers to take action. A slow or dull tone might elicit yawns, but an enthusiastic rhythm and catchy music can work wonders. Incorporate elements like “tick-tock” sounds on limited-time offers or quick cuts and camera clicks that simulate the flow of time, encouraging viewers not to miss out on a great deal. These subtle psychological cues can turn leads into conversions.
Keeping the ad’s storyline simple and easy to understand is crucial. Use innovation to showcase your offerings and guide viewers on how to take action. Effective call-to-actions like “Get party-ready, Shop now,” “Wear it now or never,” or “Don’t miss the golden strike, click to shop” direct viewers to specific buttons or ads that lead them to your website or dedicated shopping landing page.
Targeting the right audience is paramount for a successful video ad campaign. Conduct thorough research using tools like Google Analytics and Keyword Planner to identify interested users. Analyze trending keywords related to your business, study regional search patterns, and understand traffic sources to find potential customers with the intent to explore and purchase. By showing your video ad to this relevant audience, you can instantly attract and convert them into loyal customers.
In conclusion, video marketing holds immense potential to drive business growth by creating compelling ad content that captivates viewers and converts leads into customers. By implementing these strategic tips, you can harness the true power of video marketing and propel your brand to new heights of success. So, go ahead and create impactful video ads that leave a lasting impression on your audience and skyrocket your business!